Facebook allows users to create “Business Accounts”. Having read the applicable terms, why any sane person would want to do this beats me.
You may create a business account if you don’t already have a standard Facebook account. To get started, you will need to first create a Facebook Ad or Facebook Page. Once you’ve entered in the required information, you will be taken to the “Facebook Login” page and asked if you have a Facebook account. If you do not currently have a Facebook account, then at this point, please select “I do not have a Facebook account.” You will then need to enter your email address and date of birth.
That’s what Facebook says about business accounts. Are they mad? According to this policy, Delia from Marketing, who has been given the job of setting up Megabizness’s corporate presence, is not allowed to have a separate personal account for her own use.
Business accounts are designed for individuals who only want to use the site to administer Pages and their ad campaigns. For this reason, business accounts do not have the same functionality as personal accounts. Business accounts have limited access to information on the site. An individual with a business account can view all the Pages and Social Ads that they have created, however they will not be able to view the profiles of users on the site or other content on the site that does not live on the Pages they administer. In addition, business accounts cannot be found in search and cannot send or receive friend requests.
The restrictions on business acounts do make some sense, but the idea that these accounts are to be identified with specific individuals is frankly, crackers. Whoever came up with this scheme has surely never worked in a typical corporate environment, where the task of managing web assets such as Facebook pages would commonly be the responsibility of a team rather than a single person.
Since the rules will prove to be unworkable for many practical situations (Delia is on holiday, so Ted, who also has his own personal Facebook account, logs in using her email and password to make updates … ), they will be widely ignored and circumvented. A simple change, to permit businesses to use accounts that don’t belong to an individual but to a role, would remedy this situation instantly.
Can anyone offer a defence of this policy? Does your company use business accounts?