Privacy policy

Who we are

Figure W Limited is a limited company registered in England and Wales (5900794). Our website address is:

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

Contact forms

We collect your email address and any other data you supply in the form. The data is stored in our database and also forwarded to us in the form of an email. We retain this data purely for business purposes and do not share it with any other parties without your consent.


We use Google Analytics to monitor traffic to the site and this will store cookies in your browser. You can read the privacy policy for Analytics at

We have chosen to maximise your privacy by turning on IP Anonymization for Analytics and configuring the Analytics primary cookie so it expires immediately when you close your browser.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

What rights you have over your data

If you have left comments or contacted us via any channel, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.