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Posts tagged with: split testing

Use Split Testing to Improve a WordPress Theme

January 25, 2010 Technology Blog

What’s the best colour for your headlines? If you make your contact form bigger will more people use it? Should a call to action be left- or right-aligned? If you are trying to make decisions like these about the design of your site, it can be hard to come to definite conclusions. Two designs may [...]

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Split testing Drupal

June 11, 2008 Technology Blog

What is split testing? The short answer is that it is a comparison test of different versions of some content (on the web, typically a page). The different versions are compared by first showing them at random to users, then measuring success by some means, for example seeing how many lead to a purchase.
There is [...]

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Will bigger and better measurement make a friendlier web?

April 6, 2007 Technology Blog

New services for measuring the performance of websites seem to appear every week. One reason is the much better support for Javascript in modern browsers, which makes it possible to measure user activity non-intrusively yet comprehensively, simply by adding a little script code to each page.
What about measuring usability, though? Is usability as a concept [...]

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Split testing – it’s the latest craze amongst the kids

March 10, 2007 Technology Blog

Google Website Optimizer – a Win-Win
By: Andrew Goodman | Source: webpronews.com
Like a few others, I’ve been beta testing Google Website Optimizer. It’s great.
Here’s why it’s a win for Google. They’ll make more revenue because marketers who test will get impatient and need more data. They’ll enable their paid search accounts fully, possibly even enabling marginally [...]

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