Comments on: SEO, the love that dare not speak its name http://figure-w.co.uk/seo-the-love-that-dare-not-speak-its-name/ web development for growing business Tue, 17 Apr 2012 18:00:08 +0000 hourly 1 http://wordpress.org/?v=abc By: Alfred Armstrong http://figure-w.co.uk/seo-the-love-that-dare-not-speak-its-name/comment-page-1/#comment-1044 Alfred Armstrong Mon, 12 Mar 2007 08:57:56 +0000 http://likemind.co.uk/journal/?p=47#comment-1044 Thanks for the comment, Zach. I wonder who'll be the first to put "lovability consultant" on their business card? (With little hearts over the "i"s?) Thanks for the comment, Zach. I wonder who’ll be the first to put “lovability consultant” on their business card? (With little hearts over the “i”s?)

]]> By: Zach Katkin http://figure-w.co.uk/seo-the-love-that-dare-not-speak-its-name/comment-page-1/#comment-1032 Zach Katkin Sun, 11 Mar 2007 22:44:37 +0000 http://likemind.co.uk/journal/?p=47#comment-1032 I agree that the name should probably be changed as many consumers are confused by it, and it does have a bad connotation in many circles. Education of lovability is the only way we can change people's assumptions. I think great standards coding should always be the first step in creating any site. Once we get to a point where web designers incorporate great coding and modest keyword research skills and implementation into their work flow it will help free the industry to be two things: great content and creative distribution. Lovability (SEO) is fast becoming just this, great content (specific to the visitor or user it is try to target) and strategic, creative, sometimes viral ways of dissemination. I agree that the name should probably be changed as many consumers are confused by it, and it does have a bad connotation in many circles. Education of lovability is the only way we can change people’s assumptions.

I think great standards coding should always be the first step in creating any site. Once we get to a point where web designers incorporate great coding and modest keyword research skills and implementation into their work flow it will help free the industry to be two things: great content and creative distribution. Lovability (SEO) is fast becoming just this, great content (specific to the visitor or user it is try to target) and strategic, creative, sometimes viral ways of dissemination.

]]> By: Kian Ann http://figure-w.co.uk/seo-the-love-that-dare-not-speak-its-name/comment-page-1/#comment-930 Kian Ann Tue, 06 Mar 2007 10:46:02 +0000 http://likemind.co.uk/journal/?p=47#comment-930 Thanks for your thoughts Alfred, so ultimately, I think it would be good to balance the fronts - both optimizing for search engines for search traffic and human visitors for viral traffic. But that's really an art ;) Thanks for your thoughts Alfred, so ultimately, I think it would be good to balance the fronts – both optimizing for search engines for search traffic and human visitors for viral traffic.

But that’s really an art ;)

]]> By: Alfred Armstrong http://figure-w.co.uk/seo-the-love-that-dare-not-speak-its-name/comment-page-1/#comment-919 Alfred Armstrong Mon, 05 Mar 2007 17:37:57 +0000 http://likemind.co.uk/journal/?p=47#comment-919 I was discussing this with someone else the other day. I see viral traffic and organic search as complementary. Viral traffic will help get you noticed in a very short time, but it can fall off fast. But if you get enough links while the buzz is happening they have a much longer life, and it's those that'll gain search engine rankings for you. The hard part is getting attention for the right reasons, ones that'll help your marketing. They say "any publicity is good publicity", and to some extent that's true, but relevant publicity is best. I was discussing this with someone else the other day. I see viral traffic and organic search as complementary. Viral traffic will help get you noticed in a very short time, but it can fall off fast.

But if you get enough links while the buzz is happening they have a much longer life, and it’s those that’ll gain search engine rankings for you. The hard part is getting attention for the right reasons, ones that’ll help your marketing.

They say “any publicity is good publicity”, and to some extent that’s true, but relevant publicity is best.

]]> By: Kian Ann http://figure-w.co.uk/seo-the-love-that-dare-not-speak-its-name/comment-page-1/#comment-916 Kian Ann Mon, 05 Mar 2007 16:50:17 +0000 http://likemind.co.uk/journal/?p=47#comment-916 Hey there, first of all, thanks for the link love. I think you've got it right too. While many firms out there work very hard on SEO, I think ultimately we need to think why do we optimize a site for? For most, we want traffic. Loads of them if possible! But many of us fail to realise that what we want is the traffic, not the search engine placements. If we develop a site where people would love and would recommend it to others, there won't be such a need for SEO - everything would be more community based and "viral", isn't it? Hey there, first of all, thanks for the link love. I think you’ve got it right too. While many firms out there work very hard on SEO, I think ultimately we need to think why do we optimize a site for?

For most, we want traffic. Loads of them if possible!

But many of us fail to realise that what we want is the traffic, not the search engine placements. If we develop a site where people would love and would recommend it to others, there won’t be such a need for SEO – everything would be more community based and “viral”, isn’t it?

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