WordPress is well known as a blogging platform – but it’s much more than that. It’s great as a basis for many types of business website, and here’s why:
- Easy updating. With WordPress most everyday changes to page text can be done practically instantly by staff members without needing to know HTML.
- Free software. No license fees to pay – ever! You just need to pay for hosting, and whatever specialist services you decide are required.
- Open source. Because WordPress is open source, with thousands of skilled designers and developers familiar with it, you are never locked into a particular supplier.
- Great for SEO. Prominent SEO commentator Matt Cutts of Google is a WordPress fan and has publically stated that it “takes care of 80-90% of (the mechanics of) Search Engine Optimization (SEO)“.
- Flexible site design. WordPress can be adapted to practically any design, so it’s an ideal vehicle to convey your business values. This site is built on WordPress, as are many others we’ve worked on.
- Fosters user engagement. WordPress makes it easy for users to interact with you by commenting on your posts.
- Built-in syndication. Within seconds of making an update on your WordPress blog, it can be distributed worldwide through a wide range of news aggregation sites.
- Multimedia. Video, audio and image files can be uploaded and embedded in a matter of moments with no need for specialist help.
- A multitude of add-ons. Thousands of free extensions are ready for downloading and using on your site. Image galleries, contact forms, pulldown menus, SEO tools … and not forgetting our own popular Side Content plugin.
- Social networking integration. Want to display your latest Twitter updates in a sidebar, share new posts on Facebook, encourage users to Digg your content, show visitor’s pictures next to their comments, all automatically? A WordPress site can help you participate in the global conversation that is today’s Internet.
Figure W can help install, maintain or enhance your WordPress business site. Contact us to discuss your needs today.